Hotel Email Marketing Software: Why Sender.net is the Perfect Solution for Hotels

Summary: Looking for reliable hotel email marketing software? Sender.net offers hotels everything needed to automate guest communications, boost bookings, and increase repeat stays—all at an affordable price. From pre-arrival sequences to post-stay reviews, discover why hotels choose Sender.net for their email marketing needs.

Last updated: January 14, 2026

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Finding the right hotel email marketing software can transform your guest experience and revenue. Hotels need more than basic email tools—they need automation that welcomes guests before arrival, nurtures relationships during stays, and brings guests back for future visits. Sender.net delivers exactly this: powerful hotel email marketing software designed to automate guest communication, increase direct bookings, and build lasting customer loyalty.

Whether you run a boutique hotel, resort, or bed and breakfast, email marketing remains one of your highest-ROI channels for filling rooms and creating memorable guest experiences. The challenge? Most hotel email marketing software is either too expensive, too complicated, or missing the automation features hotels actually need. This guide shows you why Sender.net solves these problems better than alternatives.

Why Email Marketing Matters for Hotels

Email marketing isn’t just nice to have for hotels—it’s essential for profitability. Here’s why:

Direct bookings mean higher profits. Every booking through OTAs like Booking.com or Expedia costs you 15-25% in commissions. Email marketing lets you communicate directly with past guests and prospects, driving them to book directly through your website where you keep 100% of the revenue.

Guest communication shapes experiences. The difference between a good stay and a great one often comes down to communication. Pre-arrival emails that set expectations, on-site information that helps guests make the most of their stay, and thoughtful follow-up create the kind of experiences that generate 5-star reviews and repeat bookings.

Repeat guests are your most valuable customers. Acquiring new hotel guests costs 5-7 times more than getting previous guests to return. Email is your direct line to past guests, making it the most cost-effective way to generate repeat bookings through personalized offers, seasonal promotions, and “we miss you” campaigns.

Automation saves time while increasing revenue. Manual guest communication doesn’t scale. Sender.net’s hotel email marketing software automates everything from booking confirmations to anniversary reminders, freeing your staff to focus on in-person hospitality while ensuring no guest falls through the cracks.

Common Email Marketing Challenges Hotels Face

Most hotels struggle with email marketing for predictable reasons:

Limited marketing budgets. Hotels operate on tight margins, especially independent properties competing against chains. Traditional email marketing platforms charge $50-300+ monthly, making consistent email marketing financially difficult for smaller properties.

No time for manual campaigns. Hotel staff already juggle front desk operations, housekeeping coordination, maintenance, and guest services. Adding manual email campaigns to already-full schedules means emails either don’t get sent or become inconsistent—neither builds the relationships that drive repeat bookings.

Technical complexity. Many hotel owners and managers aren’t email marketing experts. Complex platforms with steep learning curves sit unused, wasting money on subscriptions that never deliver ROI because nobody has time to figure them out.

Segmentation difficulties. Sending the same email to everyone doesn’t work. Families need different information than business travelers. Past guests should receive different messages than first-time visitors. Most platforms make segmentation complicated or require expensive upgrades.

Integration headaches. Your booking system, PMS (Property Management System), website, and email platform should work together seamlessly. Most don’t, creating data silos and manual work moving guest information between systems.

The right hotel email marketing software solves all these problems—which is exactly what Sender.net does.

Why Sender.net is the Best Hotel Email Marketing Software

Sender.net was built specifically to solve these challenges for small and medium-sized businesses, making it ideal for hotels:

Affordable Pricing That Makes Sense for Hotels

Free plan up to 2,500 subscribers and 15,000 emails/month. This is perfect for boutique hotels and B&Bs just starting email marketing. You can automate guest communications, build your list, and prove ROI before spending a dollar.

Paid plans start at just $8/month. Even as your email list grows, Sender.net remains dramatically more affordable than competitors like Mailchimp ($20-350/month), Constant Contact ($12-80/month), or dedicated hotel marketing platforms ($100-500/month).

No hidden fees or surprise charges. You know exactly what you’re paying based on your subscriber count. No charges for automation, landing pages, or advanced features that other platforms lock behind expensive upgrades.

Intuitive Interface Your Team Will Actually Use

Sender.net’s drag-and-drop email builder means anyone on your team can create professional-looking emails in minutes—no designer or technical skills required. Pre-built templates give you professional starting points, or customize completely to match your hotel’s branding.

The automation builder uses simple visual workflows. You can see exactly what happens when a guest subscribes, books, or completes their stay, making it easy to create sophisticated sequences that would take hours to code in other platforms.

Powerful Automation Features Hotels Need

Automated welcome sequences greet new subscribers immediately, building relationships from the first touchpoint.

Behavior-based triggers send emails based on guest actions—clicked a link about your spa? They automatically receive your spa package promotions.

Date-based automation handles everything from pre-arrival emails (automatically sent 3 days before check-in) to anniversary reminders (automatically sent 11 months after checkout to encourage rebooking).

Segmentation capabilities let you send different messages to different guest types without creating separate lists. Tag guests as “business traveler,” “family,” “couples,” or “group,” then send relevant content to each segment.

High Deliverability Rates

The best email campaigns don’t matter if they land in spam folders. Sender.net maintains strong relationships with email providers, authentication protocols, and best practices that keep your emails landing in inboxes—where they actually get read and generate bookings.

Real Analytics That Inform Decisions

Track open rates, click rates, bookings generated, and revenue attributed to specific campaigns. See which emails drive the most engagement and revenue, then optimize accordingly. Unlike basic analytics that just count opens, Sender.net shows you what actually matters: how email drives bookings.

Easy Integration Options

Sender.net integrates with popular booking systems, website builders (Squarespace, WordPress, Wix), and tools like Zapier that connect virtually any system. This means guest data flows automatically into your email marketing without manual imports or data entry.

Practical Hotel Email Marketing Use Cases

Here’s exactly how hotels use Sender.net to automate guest communication and increase revenue:

1. Pre-Arrival Welcome Sequences

What it does: Automatically sends emails to guests 7 days, 3 days, and 1 day before arrival.

Why it works: These emails build excitement, set expectations, reduce front desk questions, and increase ancillary revenue through upsells.

Example sequence:

• 7 days before: Welcome email with hotel overview, local area guide, and option to pre-book spa appointments or dinner reservations
• 3 days before: Practical information (parking details, check-in time, what to bring), plus room upgrade offers
• 1 day before: Final reminder with weather forecast, directions, and mobile check-in link

Revenue impact: Hotels using pre-arrival sequences see 15-20% increases in pre-arrival upsells (room upgrades, spa bookings, dinner reservations).

2. On-Site Information and Engagement

What it does: Provides useful information during guests’ stays through automated emails.

Why it works: Enhances guest experience, reduces staff interruptions, and promotes on-site amenities guests might otherwise miss.

Example emails:

• Day 1 morning: Welcome email with WiFi password, restaurant hours, and activity recommendations
• Day 2: Highlight spa services or pool amenities with special resident rates
• Day 3: Encourage dinner reservation at hotel restaurant with exclusive guest menu

Revenue impact: Increases on-site spending by 10-25% as guests discover and use amenities they didn’t know about.

3. Post-Stay Review Requests

What it does: Automatically requests reviews 2-3 days after checkout when the experience is fresh.

Why it works: Reviews drive future bookings—94% of travelers say reviews influence booking decisions. Automated requests capture reviews you’d otherwise miss through manual follow-up.

Example email: “Thank you for staying with us at [Hotel Name]! We hope you enjoyed your visit to [City]. Would you take 2 minutes to share your experience? Your feedback helps us improve and helps future guests know what to expect. [Review Link]”

Revenue impact: Increases review volume by 40-60%, leading to higher search rankings and more direct bookings.

4. Post-Stay Nurture Campaigns

What it does: Keeps your hotel top-of-mind after guests return home through valuable content and subtle reminders.

Why it works: Most guests won’t book again immediately, but staying in touch positions you as their go-to choice when they’re ready to return.

Example sequence:

• 1 week after checkout: Thank you email with photo memories (if applicable) and invitation to join your loyalty program
• 1 month after: Share blog post about hidden gems in your area they might have missed
• 3 months after: Announce new amenity or renovation
• 6 months after: Seasonal promotion relevant to your destination

Revenue impact: Increases repeat booking rates by 25-35% compared to hotels that don’t maintain guest relationships.

5. Seasonal Promotions and Packages

What it does: Announces limited-time offers, seasonal packages, and special events to your email list.

Why it works: Your email list consists of people who’ve already expressed interest in your hotel (past guests or subscribers). They’re dramatically more likely to book than cold prospects.

Example campaigns:

• Spring: “Spring Break Special – Book 3 Nights, Get 1 Free”
• Summer: “Beat the Heat – Summer Family Package with Pool Access & Kids Eat Free”
• Fall: “Romantic Fall Getaway – Wine & Dine Package”
• Winter: “Holiday Market Special – Stay 2 Nights, Get Concert Tickets Included”

Revenue impact: Email promotions typically generate 3-5x ROI, filling rooms during slower periods without expensive OTA commissions.

6. Abandoned Booking Recovery

What it does: Automatically emails guests who started but didn’t complete a booking on your website.

Why it works: 70% of hotel website visitors abandon bookings. A simple reminder email recovers 15-20% of these abandoned bookings.

Example email: “We noticed you were checking out [Room Type] for [Dates]. Is there anything we can help with to complete your booking? Here’s a 10% discount code to welcome you: WELCOME10”

Revenue impact: Recovers $5,000-15,000 annually in otherwise lost bookings for mid-size hotels.

7. Loyalty Program Automation

What it does: Automatically enrolls guests in your loyalty program, tracks points/stays, and sends rewards communications.

Why it works: Loyalty programs increase repeat bookings by 20-30%, but managing them manually is impossible at scale.

Example automation:

• Automatic enrollment email after first stay
• Points balance updates after each visit
• Reward redemption reminders when points reach thresholds
• Exclusive member-only promotions

Revenue impact: Loyalty program members book 2-3x more frequently than non-members, with 25% higher lifetime value.

8. Special Occasion Reminders

What it does: Automatically emails past guests near the anniversary of their previous stay or for special occasions.

Why it works: Reminds guests to recreate positive memories and positions your hotel as part of their special moments.

Example emails:

• 11 months after romantic getaway: “It’s almost been a year since your stay with us! Time to plan your anniversary trip?”
• Before typical vacation planning seasons: “Remember your amazing vacation last summer? Ready to book this year’s getaway?”

Revenue impact: Converts 8-12% of anniversary reminder recipients into repeat bookings.

Getting Started with Sender.net for Your Hotel

Ready to implement hotel email marketing software that actually drives results? Here’s how to get started:

Step 1: Sign Up for Free

Create your free Sender.net account—no credit card required. The free plan supports up to 2,500 subscribers and 15,000 emails monthly, plenty for most boutique hotels and B&Bs to get started.

Step 2: Import Your Guest List

Upload your existing guest email addresses (with proper permission—guests who’ve stayed with you and opted into communication). Sender.net accepts CSV uploads from your PMS or booking system.

Step 3: Create Your First Welcome Automation

Start simple with a welcome sequence for new subscribers:

1. Immediate: “Thanks for subscribing! Here’s 10% off your next stay”
2. Day 3: Share your hotel’s unique story and what makes you special
3. Day 7: Highlight your top amenities with photos

Step 4: Build Your Pre-Arrival Sequence

Create the automation that sends 7 days, 3 days, and 1 day before guest arrival. This single sequence immediately improves guest experience and generates upsell revenue.

Step 5: Set Up Post-Stay Review Requests

Automate review requests 2-3 days after checkout. This alone will increase your review volume and search visibility within weeks.

Step 6: Launch Your First Promotion

Send a seasonal offer to your entire list. Track opens, clicks, and bookings generated to measure ROI and optimize future campaigns.

Why Hotels Choose Sender.net Over Competitors

When comparing hotel email marketing software options, here’s why Sender.net consistently wins:

vs. Mailchimp: Sender.net costs 40-60% less while offering equivalent features. Mailchimp’s pricing increases dramatically as your list grows, while Sender.net remains affordable.

vs. Constant Contact: Better automation capabilities at lower cost. Constant Contact charges extra for features Sender.net includes free.

vs. Dedicated Hotel Marketing Platforms: These niche platforms cost $100-500+ monthly. Unless you’re a large resort with complex needs, Sender.net delivers everything you need at a fraction of the cost.

vs. Manual Email: Manual guest communication simply doesn’t scale. You’ll forget guests, miss opportunities, and waste hours on repetitive tasks. Automation pays for itself immediately.

Real Results Hotels See with Email Marketing

Hotels implementing comprehensive email marketing through Sender.net typically see:

• 15-25% increase in direct bookings (reducing OTA commissions)
• 20-35% improvement in repeat guest rates (through nurture campaigns)
• 10-20% growth in ancillary revenue (through upsell campaigns)
• 40-60% more online reviews (through automated requests)
• 3-5x ROI on promotional campaigns (compared to paid advertising)
• 5-10 hours saved weekly (through automation vs. manual communication)

These aren’t hypothetical—these are typical results hotels achieve when they implement systematic email marketing strategies.

Ready to Transform Your Hotel’s Guest Communication?

If you’re ready to stop losing bookings to OTAs, stop missing opportunities with past guests, and stop spending hours on manual guest communication, professional hotel email marketing software delivers the automation and results your property needs to thrive.

Start your free Sender.net account today and implement the email marketing system that pays for itself through increased direct bookings, higher repeat guest rates, and automated communication that creates exceptional experiences.

No credit card required. Set up your first automation in under 30 minutes. Start filling more rooms while spending less on commissions.